Why Responsive Design Matters?
- 27 June
These days smartphones have become an inevitable part of human life. It’s learned that there’s been an exponential growth in the usage of social media, internet browser, games, app, etc through these smartphones as compared to desktops and laptops.
Gone are the days flash websites would work on these latest gadgets, and now, your old static type websites will look less organized on your user’s mobile device.
The major search engine company Google took a deeper look at users' expectations and reactions towards their site experiences on mobile. "Most interestingly," said Google, "61% of people said that they'd quickly move onto another site if they didn't find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you'll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site's not yours, you'll be missing out in a big way."
Google is clearly marking websites which are mobile friendly, and consider if your website search result doesn’t have that tag around the content, then your website will see a reduced mobile traffic.
What is a Responsive Web Design?
Responsive web design allows a site’s layout to change as per the screen size’s dimensions. A widescreen display can receive a site with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.
The 4 key reasons why a responsive web design is inevitable!
1. Multi-Device User Support
We live in a world where we use several gadgets to access information on the internet. Most of our customers tend to return back to our website even from their smartphones or tablets on-the-go. So it’s important to present a website which ensures consistency on any device with any resolution.
We are all aware of the remarketing methods, and chances are high that your customer may look for a specific feature or return back to his previous website session. But for some reason, if you have missed out on the mobile friendliness feature, the chances of losing your customer to your competitor’s mobile-friendly site is really high. If you make sure you are keeping a consistent layout of your website on all screen sizes, you’re sure to not give them a reason to abandon your site halfway.
2. One Site to Rule Them All
It always advisable to have a global site for all. Instead of managing two or more, and keeping updated with the content, analytics and user insights on all these platforms is challenging. It’s also effort taking for your technical team to manage all these websites and fix bugs on all these websites. This is why a responsive website is more preferred over separate websites for desktops and smartphones.
Having one website to manage and one user friendly control panel to manage that site will make it easier to keep the site updated. These days, we have very user friendly Content Management Systems (CMS) solutions based on PHP – Wordpress, Joomla, Magento, Drupal, etc and on ASP.NET- DNN, Sitefinity, Umbraco, Kentico,etc. These content management systems can be developed and suited to match your unique business setup and can be also easily managed later on by even a non–tech person. Digital Agencies like Spark Digitus can help develop and design responsive websites and even provide training to staffs once deployed.
3. Improved Search Engine Rankings
In order to get in the search engine giant’s search results, it’s mandatory that we follow their plan. As of April 21st, 2015, Google began rewarding sites that were built mobile friendly, and it also started penalizing those who are not, making responsive web design an important factor in SEO (search engine optimization) strategy.
4. Future Scalability
Having a responsive website keeps you future proof. It gives you the best chance to support newer devices and screens in future, without tweaking the dimensions manually, each and every time.
Responsive sites are fluid, scaling up or down as needed to best fit the screens being used to access the site. This means that as when new devices hit the market, your website would be automatically suited to its screen size, without compromising on your design and overall user experience.
Digital agencies can help you prepare best responsive mobile friendly websites that are suited to your business requirements and can help you get better returns from your investment.