- 15 March
The Year 2013 was a big year for digital communications, as the platforms of communication were further enhanced with use of PC web and Mobile web.
Brand experiences across the digital platforms will take a different approach for the year 2014.
This is the year when communication and PR come of age. The art of story-telling across all platforms will take a twist with brand communications infused with Data and real-time insights as the fuel of content (Visual Technology)
Content has always been the king. But in 2014 content will be fueled by – Creativity, Context and Care. There will be rise in Visual Story-telling by increased use of Micro-videos and Info-graphics.
2014 is the year of Mobile communications and Wearable technology in the digital age. With increased use of Instant Messaging (IM) and chat-based social networks – Whatsapp, Wechat, Snapchat, Line, Telegram and others. Will be the new and dominant way to target and communicate branded content with their audiences!
Multi-channel campaigns will be mapped as to see how branded content is influencing the consumers towards decision making. This new process will be a triumph in communications and Marketing Return of Investment.
In the year 2014, communication shall induce commerce across all platforms. Technology-aided interventions will get stronger through compelling storytelling that delivers brand, customer experiences and targeted product content more seamlessly.
Marketing and communications teams within organizations and agencies will become concrete in 2014 – to bring in diverse skill-sets while collaborating across the development of brand campaigns.